Balance Point Endocrinology Privacy Policy

This Privacy Policy explains how Balance Point Endocrinology ("we," "us," or "our") collects, uses, and protects the information you provide when you visit our website. We are committed to protecting your privacy. This policy applies solely to information collected through our website and not to any information collected offline.

1. Information We Collect:

We collect only limited information from users of our website. We do not collect any protected health information (PHI) or any other sensitive personal data. The types of data we collect are:

• Technical Information: This includes information automatically collected by our website's server logs and cookies. Specifically, this encompasses your IP address, browser type, and cookie data. This information helps us analyze website traffic, understand user navigation patterns, and improve our website's functionality and performance. This information is typically anonymous and does not directly identify you.
• Contact Information: This is information you voluntarily provide to us, such as your name and reason for contacting us. We collect this information when you choose to contact us through our website, for example, to request more information about our services. Providing this information is optional, and you always have the option of not submitting it. We will only collect and use the contact details willingly submitted by the user via online contact forms.

2. How We Use Your Information:

We use the information we collect for the following purposes:

• To Respond to Your Inquiries: We use the contact information you provide to respond to your questions, comments, or requests for information regarding our services.
• Website Improvement: We use technical information, such as your IP address and browser type, to analyze website traffic and improve its functionality, design, and overall user experience. We utilize aggregated and anonymized data to understand user behavior and make necessary improvements to ensure a smooth and effective website experience.
• Legal Compliance: We may use the information we collect to comply with applicable laws, regulations, and industry standards (such as GDPR).

3. How We Share Your Information:

We do not sell, rent, or trade your personal information to any third parties. We do not share your information with any third party without your consent, unless required by law or to protect our rights.

We may use third-party service providers to assist us with website maintenance and hosting. In these instances, we will ensure these third parties adhere to strict confidentiality agreements and only process your data in accordance with our instructions and this Privacy Policy. Any third-party providers will be bound to maintain the confidentiality and security of your data at all times and will implement appropriate security measures to protect against unauthorized access, use, alteration, or destruction of your data.

We may disclose your personal information if required by law or legal process, such as a court order or subpoena, or in response to a valid request from a law enforcement agency or regulatory body. In such instances, we will collaborate with regulatory agencies and legal authorities only to the extent legally required.

4. Data Security:

The security of your information is highly important to us. We employ reasonable security measures to protect your personal information from unauthorized access, accidental loss, misuse, alteration, or destruction. We regularly review and enhance our security measures to address potential security vulnerabilities and improve the overall safety of user data.

5. Data Retention:

We retain the Personal Information we collect for as long as necessary to fulfill the purposes of collection as outlined in this Privacy Policy, or as required by applicable laws or regulations. Once the purpose of collection is fulfilled, and regulatory requirements are met, we will securely destroy or delete your data in line with our data retention policy and any other applicable legislation. Our processes for secure and irreversible data deletion guarantee that your information cannot be recovered.

6. Your Rights:

Under applicable law, you may have certain rights regarding your personal information, including the right to:

• Access: Request access to the personal information that we hold about you.
• Rectification: Request correction of any inaccuracies in your personal information.
• Erasure: Request deletion of your personal information in certain circumstances (also sometimes called "the right to be forgotten").
• Restriction of Processing: Request restriction of processing of your personal information in certain circumstances.
• Data Portability: Request that we transfer your personal information to another controller in a structured, commonly used and machine-readable format.
• Withdrawal of Consent: Withdraw your consent to the processing of your personal information (where consent is the basis of processing).

To exercise any of these rights, please contact us through the contact methods provided on our website, and we will assist you in fulfilling these requests within a reasonable timeframe stipulated by appropriate legislation. Before proceeding with your requests, we may request specific verifiable evidence to identify you and to avoid unauthorized access to your data under our data security policies, as mandated by the relevant applicable legislation. If we receive a request that is unfounded or excessive, we may refuse to comply with it. Your rights will be subject to restrictions under applicable data protection laws.

7. Cookies:

Our website uses cookies to enhance your experience. Cookies are small text files that are stored on your device when you visit our website. They allow us to remember your preferences and improve your browsing experience. Most web browsers allow adjusting cookie settings. You can easily manage and change your cookie preferences through your browser's settings.

8. Changes to This Privacy Policy:

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and we encourage you to review the policy periodically. By continuing to use our website after any changes, you signify your acceptance of the updated Privacy Policy.

9. Children's Privacy:

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take appropriate measures to remove such information.

10. Contact Us:

We take your privacy very seriously. If you have any questions or concerns about this Privacy Policy, please refer to our website's contact page.